Growth Marketing Manager

About the Role

A US DTC and B2B hybrid client is expanding its performance-marketing team through a Medellín hub. You will own paid acquisition and lifecycle experiments across channels, working US-aligned hours with a data-driven growth team.

Key Responsibilities

• •Plan and execute paid acquisition campaigns across Meta, Google, and emerging channels
• •Design and run growth experiments across the acquisition and retention funnel
• •Own reporting on CAC, ROAS, and LTV for weekly growth reviews
• •Partner with creative and content teams on high-performing ad assets
• •Manage lifecycle and email automation to improve conversion

Qualifications

• •4+ years in growth or performance marketing with clear owned metrics
• •Hands-on experience managing paid budgets across multiple channels
• •Strong analytics skills with tools like GA4 and attribution platforms
• •Professional working English for daily collaboration with US teams
• •A rigorous, experiment-driven approach to growth